The unGuru

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According to FollowerWonk, there are currently 18,363 self-professed social media gurus, 21,928 Social Media Mavens, and 21,876 Social Media Ninjas. This is based on Twitter users with "social media" as part of their bio. In all, there are more than 181,000 people who identify themselves as some sort of social media expert. Remarkable. I discovered this in an article from AdAge on January 7, 2013.

The whole "social media guru" thing has always been one of my pet peeves. For years now I've started every social media presentation with a caveat about social media gurus. I explain that we are all traveling this steep learning curve together. The target is moving at a rapid pace and it is all most of us can do to keep up. I'm leery of anyone who thinks they got this figured out. That would be arrogant and reckless. I'd rather be a constant student of social media, marketing and strategy, than a guru or a ninja. Perhaps it is best to be an unGuru. I like the sound of that.